Ensuring fair prices that are mutually agreed with our artisans, while providing support with ideas and help to direct their immense talent in staying contemporary and relevant to a changing world. Our cost and price models are worked out equitably between us and our artisans. Our partners and associates work tirelessly to assist artisans in increasing their skills and improving their practices through assistance with production methods, working conditions, business practices and product development. We endeavour to provide all our partners, artisans and craftsmen access to a larger marketplace and a fairer price for their products, not just by promoting what they make, but also by helping them with ideas and designs to innovate and create relevant craft products that appeal to changing tastes and modern preferences, to help them find wider markets.